
Edge AI — AI cricket coaching for athletes, coaches and parents
Athletes log training, coaches turn it into reports, and an AI coach fills the days in between.
Then: engineers reused the design system, with few one-off builds.
Product designer.
Sole designer on shipped products,
start to finish

Athletes log training, coaches turn it into reports, and an AI coach fills the days in between.
Then: engineers reused the design system, with few one-off builds.
Companies deploy voice AI with no way to prove its calls comply before a regulator finds out.
Then: the client asked for me by name on her next product.

Very proactive, good communication. I know I can 100% rely on Nia — the work is always the best design quality. She thinks further than I do and this helps the project very much.
From day one, Nia delivered work with minimal technical errors, freeing the team to focus on experience and visuals rather than fixes. She was also the most proactive voice in improving our design process.
Visual direction agreed in words, before the first moodboard.
Brand archetypes grew out of Carl Jung's psychology; Margaret Mark and Carol S. Pearson shaped them into twelve for branding. Guides to them stop there, so I mapped them to UX/UI examples for my team; my team lead proposed adding it to our process. With clients, it turns visual choices into reasons, not feelings alone.
I didn’t know much about brand archetypes before — this gave me so much clarity. I think you nailed it with the ones you picked.
Pick an archetype to see three examples.
I came to design from literature and linguistics. Both my theses were on imagery in W. B. Yeats: how words make you see, hear and feel. Earlier coursework on colour symbolism in The Great Gatsby started an interest I've kept since. I still read a design the way I'd read a text: for the meaning behind it.
Since 2023 I've designed apps and websites end to end, usually as the only designer on the project. Next, I want to stay with one product long enough to see what people do with it, and design from that evidence.
Away from the screen I knit and make stained glass. Both take patience and precision, and both end with something I can hold.


















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